​Differentiate to Dominate

Colored mulch is increasingly popular with consumers, but that doesn't mean you should sit back and wait for the business to come to you. Properly marketing your product will help you tap into this growing part of the industry. Differentiating your company is key. Here's how:

1. Conduct research to understand your market. Color preferences vary by geographic area, so know what your customers prefer. Fully understand all costs involved in making colored mulch and set sustainable prices.
2. Offer the best quality. Consumers will spend more for colored mulch, but they expect a superior product. Make sure you are providing a better product — and better customer service — than your competition.
3. Communicate with customers in a variety of ways. Stay top of mind with newsletters, emails, surveys and personal interactions.
4. Let the product speak for itself. If you sell bagged colored mulch, create an attractive bag design that illustrates the benefits of colored mulch with images and words. For bulk producers, always have piles of various mulch colors for consumers to compare and choose from.